One of Inkwell’s challenges was how to organize its wide variety of home merchandise so that visitors to the site could easily find more information about their favorite products and brands.
We helped Inkwell create a structure that helps people navigate the site and find what they want quickly. We also created site design and photography that makes InkwellHomeStore.com visually appealing to attract and keep potential customers on the site longer. At the new site:
- People look at more pages. The page views on the site have increased 125% and people spend more than double the amount of time on the new site than they had previously.
- Once they find the site, people stick around. The bounce rate, or percentage of people leaving the site immediately, is less than 20% – an almost unheard of rate for a website.