It’s not enough to just have a website for your small business. You want to be sure you have a site that can be viewed on popular mobile devices, since more and more traffic is going to come your way from iPhones, Androids and tablet PCs.
A Web.com Small Business Report from this past spring reports that more than 61 percent of small businesses have no mobile strategy at all. They aren’t yet thinking about how to appeal to customers and potential customers who use their smart phones for browsing the internet and interacting with companies on social media.
At the same time, small business owners are realizing that they’ll have to do something, and soon.
It’s not just the upper crust using mobile these days. A mobile device is cheaper than a computer, internet line and phone service and so may be the least expensive choice for those on a tight budget. And even those without much disposable income eat out sometimes, buy presents for their kids or need a plumber – so they need to be part of your overall marketing plan, as well.
The ways customers find you can vary depending on your business and industry, but it’s clear that people use mobile devices to look up companies and make purchases (either in-store or online). Global Smartphone Users report from February found that 1 in 5 people who search for local businesses on their phones made an online purchase; over half called the business; and 49 percent looked up the business on a map.
So what can you do to make your efforts more mobile friendly? We offered some hints in a previous blog post, When Do You Use a Smartphone?. Here’s some expanded thoughts.
Give thought to your mobile strategy before 2013 hits, and get ahead of the curve. Give us a call at 541-752-9922 if you have any questions!
Note: If you have Google Analytics, you can check to see how much of your traffic is currently coming from mobile devices. See marketing expert Christopher Penn’s short YouTube video on GA Mobile to learn how to find this information. Or ask us for more information about all your website stats and how to use them to form a comprehensive internet marketing strategy.