Visual People Blog
27
5 Things You Can Do This Week to Improve Your Small Business Website
How long has it been since you’ve reviewed your small business website? This is a good week to do it – check for broken links, missing images or other obvious problems. And while you’re at it, take a few minutes to do these five things that could add value and traffic to your site.
22
Links: Why You Need 'Em
To rank well in search engines, it’s important to have links to your small business website from other sites. How do you get these links? Here are some places to start.
21
Marketing with Postcards
Postcards advertising a business sale or special are becoming more popular – they aren’t too intrusive and they stand out if designed well. Make sure your postcards have what it takes to draw attention from your potential customers.
20
Marketing Strategies: A Chat with Web Video Expert Jeff Silverman
Build trust online by communicating with web video. Short, authentic videos can explain the benefits of working with your small business and make a great first impression on customers. Silverman Studios owner and web video consultant Jeff Silverman explains how video can help your marketing and what to consider when planning a video.
19
Avoiding Scam Emails Designed to Take Advantage of Small Business Owners
Have you ever received an email that you thought was probably a scam but made you worry that there was something you needed to do? Small business owners are targets for a lot of website-related email solicitations. Here’s what you can safely ignore and why.
16
Q&A Friday: Google Maps, Meta Tags and Embedding Video from YouTube
Q&A Friday – got a question about web design, online marketing or using the Internet for business? Now’s your chance to ask. Free advice, posted every Friday. This week’s answers: How to correctly embed a Google Map to your website, whether or not to use meta tags for keywords and descriptions, and how to put a video on YouTube and your website.
15
5 Ways to Improve the Local Business Community Through Social Media
Using social media can help both your business and the whole local business community! But some small business owners don’t know exactly how to get involved. Here are five benefits of social media tools for you and local businesses, and how to get started.
14
Improve Your Website to Get the Most From Search Engine Optimization
If you’re thinking of hiring someone to help with your small business website’s search engine optimization, first look at how to improve your site overall. Even an SEO wizard can’t make a dull, static site rank high, especially in a competitive industry.
13
Continue the Social Media Conversation on Your Website
Social media starts conversations, and your website can continue those conversations. But many websites don’t do more than provide lists of products or services. Is your website addressing the problems your customers face and offering solutions?
12
How to Make the Images on Your Website Improve Your Search Engine Rankings
Two easy but often overlooked ways to make your website more accessible to everyone and improve your search engine rankings: Use descriptive image file names and include ALT text to describe every image on your website.
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